The ad channel
you already own.

Every rep on your team has a LinkedIn inbox your buyers actually read. Taps connects those accounts to your entire market, then lets marketing send ads through them as DMs.

Get a demo How it works

Fig. 1An illustrative market: 80,412 engineering leaders and the 12 reps who sell to them. Each point is about 7 people.

1 of 5

This is your market.

Picture a developer-tools company selling to 80,412 engineering leaders: every CTO and VP Engineering at a software company with 100+ engineers. Taps builds the list and keeps it in your CRM. Its 12 reps already know 3,620 of them.

2 of 5

Every rep sends 100 requests a week.

Taps spreads them across all 12 accounts, starting near each rep's own network, so nobody hears from two reps at once. That's 1,200 requests a week, inside LinkedIn's limits.

3 of 5

Your market connects to your reps.

About a third accept. 9,214 buyers are now one message away from one of their reps, and about 400 more join each week. People who aren't on LinkedIn, or decline every rep, drop out of reach.

4 of 5

Marketing sends one ad.

One message to 2,840 people, delivered from the rep each person knows. It lands as a DM from a name they accepted, not a post in a feed. About 70% open it.

5 of 5

Your buyers write back.

About a quarter reply, straight into the rep's inbox. Roughly 1 in 8 of those asks for more and goes to your CRM as an MQL, assigned to the rep who sent the ad. Each diamond is one of them.

Fig. 1An illustrative 12-rep team selling to 80,412 engineering leaders. Each point is about 7 people.

Queued
80,412
Invited
0
Connected
0
Out of reach
0
Opened
0
Replied
0
MQLs
0

Rent the feed, or use the inboxes you have.

Sponsored content puts your launch between a hiring post and a hot take, and bills you for every scroll past it. A DM from a rep your buyer accepted gets opened, read and answered. You already pay for those inboxes. They're called salaries.

Halcyon
Promoted
Halcyon 3.0 is here. CI that's twice as fast for large teams.
Halcyon 3.0

Fig. 2Sponsored content. Your company page, in a feed.

MessagingDaniel Ortiz
PR
Priya Raman9:04 AM
Hey Daniel! We just shipped Halcyon 3.0 and CI runs about twice as fast for bigger eng teams now. Thought of you guys at Brightwave. Want me to send over the benchmark?
JW
Jamie WuTue
thanks, that was super helpful
AN
Alex NovakSep 28
see you at the offsite!

Fig. 3Your reps' inboxes. A person they accepted, in a DM.

CompareLinkedIn AdsTaps
Who it's fromYour company pageA rep they already accepted
Where it landsBetween posts, marked PromotedTheir LinkedIn inbox
What you pay forImpressions and clicks, every timeA flat plan. No media spend
ResponseUnder 1% click. Nobody replies to an adAbout 70% open, 25% reply
Who owns the audienceLinkedIn, until you stop payingYou. Connections stay with your reps
Cost per MQL$250–1,5002026 B2B SaaS benchmark~$9Modeled, at full coverage

Run it like any other paid channel.

Coverage, audiences, campaigns and senders in one place. Every number your board asks about, none of the sequencing busywork.

This weekSep 27 to Oct 3
Requests sent1,152 / 1,200
Accepted422
Acceptance rate34%
Hannah Brooks sent 61 of 100. Her account needs to sign in again.

Fig. 4The Taps app, in a sample workspace with illustrative data.

Live on day one. Bigger every week.

Your reps do one thing: sign in. Everything after that runs on its own, at LinkedIn's pace.

Connect your reps

Day 1

Each rep signs in to LinkedIn once, in about two minutes. They keep using their account as they always have.

Get your TAM

Days 1 to 3

We build your market from your ICP, or clean the list you have, and sync every person to your CRM.

Connect to your market

Every week

Each rep sends about 100 connection requests a week until everyone in your TAM knows at least one of them.

Send ads

Whenever you have news

Write one message, pick an audience and send it. Opens and replies are tracked, and positive replies go to sales as MQLs.

The cheapest MQL in B2B, by an order of magnitude.

Every other channel charges per impression, click or hour. Taps is a flat plan, so each extra campaign to the people your reps already know brings your cost per MQL down.

Fig. 5Cost per MQL by channel. Log scale, low to high end of the 2026 range.
2

How the Taps number is built

Modeled, not a customer result. Assumes 34% of reachable people accept, 2 campaigns a month to about 8,000 people each, about 70% open, 25% reply, and 1 in 8 to 10 replies is positive. While your reps are still connecting, the first quarter models closer to $39 per MQL.

Channel ranges: Toolradar, Cost Per Lead Benchmarks for B2B SaaS in 2026 (By Channel). Google Ads is non-branded search.

Questions marketers ask first.

Is this safe for my reps' LinkedIn accounts?

Taps stays inside LinkedIn's weekly limits, at about 100 requests per rep, and paces activity across each rep's normal working hours. If LinkedIn asks an account to sign in again, Taps pauses that sender and tells you.

Reps keep full use of their accounts. Replies land in their own inbox.

How long until we're connected to our TAM?

It depends on the size of your TAM and how many senders you connect. Each rep sends about 100 requests a week, and roughly a third are accepted, so 12 reps add about 400 connections a week. For a TAM of 80,000 that means inviting everyone within about a year. With 20 senders it takes about seven months.

You don't have to wait. On day one you can send ads to the people your reps already know.

How is this different from a sequencing tool?

A sequencer automates one rep's follow-ups to a list of prospects. Taps is a marketing channel. You own the audience, write one ad, send it once from whichever rep each person knows, and measure it the way you measure paid: open rate, reply rate, cost per MQL.

There are no follow-up steps and no cadences.

Does it sync with our CRM?

Yes, both ways, with HubSpot and Salesforce. People, stages, opens and replies sync to the contact record. Positive replies are created as MQLs and assigned to the rep who sent the ad.

See how much of your market your reps can reach.

Tell us who you sell to. We'll size your TAM and show how much of it your reps' accounts can cover, before you connect anything.

Get a demo

A 30-minute call. Pick any time that works.